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How to Make Your Content Convert

Biznology

Add a product to their cart? Test placing a single, simple call-to-action after each set of benefit statements to increase clickthrough and conversion. Salesforce.com CEO Marc Benioff has said that “…speed is the new currency of business.” Do you want customers to download a white paper? Subscribe to emails?

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. Examples: Salesforce.com, Google. CTR: Clickthrough Rate. I usually try to write it down discreetly or, if I have a laptop, look it up online without anyone seeing. 60 Common Marketing Acronyms.