Hard Data to Justify Your Marketing Automation Investment
Customer Experience Matrix
SEPTEMBER 1, 2010
Neolane “ Making the Business Case for Enterprise Marketing Software ”. higher campaign response rates and conversion rates • 50% decrease in time to execute campaigns • 100% increase in number of campaigns • 85% decrease in cost per lead • 18% higher revenue • 9.3% The data is a couple of years old but still valid.
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