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Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

SEPTEMBER 1, 2010

Neolane “ Making the Business Case for Enterprise Marketing Software ”. Tags: marketing system ROI marketing automation businses case software selection demand generation. Since this is a question that comes up pretty often, I figured I’d share some of the more useful results. If anyone else cares to expand on this list, even better.

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4 Failing Marketing Relationships You Need to Fix ASAP

Hubspot

JANUARY 7, 2013

Not only does nurturing leads shorten the sales cycle by 23% according to Market2Lead , but it also leaves your potential customers looking at your company as an ally, not a disturbance. Aberdeen Group research shows that personalized emails improve clickthrough rates by 14% and conversion rates by 10%.

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