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Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

SEPTEMBER 1, 2010

Neolane “ Making the Business Case for Enterprise Marketing Software ”. higher campaign response rates and conversion rates • 50% decrease in time to execute campaigns • 100% increase in number of campaigns • 85% decrease in cost per lead • 18% higher revenue • 9.3% The data is a couple of years old but still valid.

Marketing Automation Services 120
Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120
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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. Well, people don't want or need these annoying interruptions anymore.

Enterprise Management 40
Enterprise Management Work Management DemandBase Marketing Management 40
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