Remove Clickthrough Remove Inbound Marketing Remove ROAS Remove SERP
article thumbnail

The Ultimate Guide to PPC

Hubspot

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). It can help you promote your next marketing initiative, improve brand awareness , or rank for difficult keyword terms. PPC-Related Terms You Should Know. Quality Score.

article thumbnail

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Email open and clickthrough rates. As a product marketer, I grade the "receptiveness" of my content, in terms of consumption of it and what pipeline gets generated from it. Email Clickthrough % (as a grade of topic depth, content format). Inbound Marketing Agency | Managing Director. . . MQL-->SAL %.