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How to Cultivate a Data-Driven Marketing Team

Hubspot

When I first started working at HubSpot, I'll admit I wasn't the most analytically-minded person. It highlights important questions you should ask potential analytics providers ( including HubSpot! How many "likes" do you generally get on an individual Facebook post? But boy, has that changed. So be empowered, marketers!

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How to Cultivate a Data-Driven Marketing Team

Hubspot

When I first started working at HubSpot 4 years ago, I'll admit I wasn't the most analytically-minded person. What are your company's typical email clickthrough rates? How many "Likes" do you generally get on an individual Facebook post? But boy, has that changed. So be empowered, marketers! before making a purchase.

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The Content Creator's Master List of Commonly Troublesome Words

Hubspot

And if you're interested in learning more about writing for the web, go ahead and download the complete Internet Marketing Written Style Guide , adapted from HubSpot's own house style guide and covering everything from punctuation, to capitalization, to attribution, and how you can go about creating a house style guide of your very own.

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