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How to Cultivate a Data-Driven Marketing Team

Hubspot

When I first started working at HubSpot, I'll admit I wasn't the most analytically-minded person. It highlights important questions you should ask potential analytics providers ( including HubSpot! How many "likes" do you generally get on an individual Facebook post? But boy, has that changed. So be empowered, marketers!

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How to Create a Writing Style Guide Built for the Web [Free Guide]

Hubspot

Answer: If you write content for HubSpot, you should not capitalize the "a.". Because "If you write content for HubSpot, you should." If you want to see a writing style guide in action, check out the one created by HubSpot Partner Yokel Local. Facebook Like vs. Facebook like. Writing Style Guide Example.

Rules 97
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The Ultimate Guide to Hiring a PR Agency in 2020

Hubspot

Allie Decker, a writer on HubSpot's pillar page team, wrote about public relations and marketing in this blog. For instance, people may become aware of your brand through PR tactics such as organic social media presence, and then convert into sales from your marketing tactics such as Facebook ads. Image source: HubSpot.

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Facebook Launches New Groups Feature

Hubspot

Today in a live press conference, Facebook announced new features for its social networking platform. Facebook’s announcements mainly focused on control for users, which includes a new privacy dashboard and the ability for users to download their information from Facebook. Facebook is constantly changing.

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how to use social media - lessons from ama digital conference

The Effective Marketer

Just as a sidenote, I thought ironic the fact that for a “digital marketing conference&# that focused on social media (blogs, wikis, twitter, facebook, etc.) the AMA Tampa Bay chapter didn’t have a blog, a wiki, or a discussion forum on their website where attendees could continue the conversation.

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6 Ways Marketing Content Can Support a Customer Service Team

Hubspot

An internal wiki or intranet for sharing resources with coworkers is the perfect space for a content library. They see lots of customer complaints -- but in a Twitter post or Facebook comment, rather than over the phone or in a live chat window. Creating a Content Library on the Intranet. Reporting on Social Media Interaction.

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The 30-60-90 Day Plan: Your Guide for Mastering a New Role [Template + Example]

Hubspot

Initiative Goals: Run the Facebook Instant Article experiment that my manager recommended me to do. Read every other marketing team’s wiki page to learn about other marketing initiatives and how our entire department works together to grow our business. Ask my manager if I can oversee Facebook messenger and Slack distribution strategy.

Planning 101