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16 Awesome Email Marketing Campaigns & How to Run Your Own

Hubspot

An email marketing campaign is a series of emails a business uses to communicate with current and potentials customers. Email campaigns are an important part of inbound marketing. Inbound marketing is an ongoing process as marketers meet buyers in whatever stage of the journey they're in.

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The Blogging Tactic No One Is Talking About: Optimizing the Past

Hubspot

The results have been nothing short of eye-opening. In fact, it' s exactly what you'd expect to happen as an inbound marketer. Step 2: Identify which keywords each post is getting found for using a combination of keyword research and a keyword tracking tool like HubSpot's. Our Light Bulb Moment: Optimizing the Past.

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Content Marketing Strategy: A Comprehensive Guide for Modern Marketers

Hubspot

That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. So you've seen some content marketing team structures and the different job titles you might hire for. What do these people do?