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When Did Programmatic Advertising Start: A History Lesson

Rev

With this big 90s boom, servers needed to be created just for ads – DoubleClick, who is still around today, was the first in the field as a supplier. Display Ads & DoubleClick. Google knew what they were doing as the years progressed, and eventually bought DoubleClick in 2007 for $3.1 I know, I screamed too.)

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10 Horrifying Stats About Display Advertising

Hubspot

clickthrough rate (CTR), and the standard 468x60 banner has a 0.04% CTR. The average person is served over 1,700 banner ads per month. The average clickthrough rate of display ads is 0.1%. Source: DoubleClick ) Tweet This. Source: Solve Media ) Tweet This. Do you remember any? Source: comScore ) Tweet This.

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Banners Have 99 Problems And A Click Ain’t One

Marketing Insider Group

That’s 42% of every single person on the planet including babies according to Internet World Stats. The average click through rate of display ads is 0.1%. ( DoubleClick ) . The average person is served more than 1,700 banner ads per month. ( comScore ) . DoubleClick ). DoubleClick ). DoubleClick ).

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