Rev

SEPTEMBER 2, 2019

Those ads that we would see on our computers after school, or deep in a chat with your best friend, were actually the beginning of what we call Programmatic Advertising today. Programmatic Advertising: The Early Days. Display Ads & DoubleClick. Programmatic Advertising Today. I know, I screamed too.)

Paid Content 122

Paid Content Advertisements Advertising Doubleclick 122

Hubspot

APRIL 29, 2013

clickthrough rate (CTR), and the standard 468x60 banner has a 0.04% CTR. 10 Shocking But True Display Advertising Stats. The average person is served over 1,700 banner ads per month. The average clickthrough rate of display ads is 0.1%. Source: DoubleClick ) Tweet This. So here they are. Do you remember any?

Stats 28

Stats Display Banner Ads Advertisements 28

Marketing Insider Group

JULY 21, 2015

Bots: Automated scripts that scour the web and click on advertiser banners. That’s 42% of every single person on the planet including babies according to Internet World Stats. The average click through rate of display ads is 0.1%. ( DoubleClick ) . About 50% of clicks on mobile ads are accidental. ( GoldSpot Media ) .

Banners 100

Banners Doubleclick Banner Ads Mobile Advertising 100