Metadata

OCTOBER 6, 2021

Cost per opportunity (CPO): CPO is another measure of efficiency that you can use to start looking at the ROI of your marketing spend. A good CPO is different for every company and should be based on your unit economics. “Learn More” has the highest clickthrough rate on LinkedIn—but also the highest CPL.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Metadata

OCTOBER 6, 2021

Cost per opportunity (CPO): CPO is another measure of efficiency that you can use to start looking at the ROI of your marketing spend. A good CPO is different for every company and should be based on your unit economics. “Learn More” has the highest clickthrough rate on LinkedIn—but also the highest CPL.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

ClickZ

OCTOBER 27, 2020

Marketing automation involves using software and tools to build automated marketing processes that can handle high volume or complex projects. You can always optimize for clickthrough rate and open rate, but I find that, very often, the logic stops way too early. Jon Miller is the CPO at Demandbase. What is marketing automation?

Marketing Automation Services 133

Marketing Automation Services Marketing Automation Automation Work Management 133