Remove Clickthrough Remove CPL Remove Linkedin Remove Relevance
article thumbnail

B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

Metadata

How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? But after analyzing nearly $15M of ad spend, we’ve zeroed in on some of the ways our customers are boosting their LinkedIn and Facebook campaign performance. Cost per lead (CPL): CPL measures the efficiency of your campaign.

article thumbnail

B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

Metadata

How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? But after analyzing nearly $15M of ad spend, we’ve zeroed in on some of the ways our customers are boosting their LinkedIn and Facebook campaign performance. Cost per lead (CPL): CPL measures the efficiency of your campaign.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

4: Cost-Per-Lead (CPL). . CPL thresholds will vary quite a bit based on the product and industry. The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. . Email open and clickthrough rates. Email Clickthrough % (as a grade of topic depth, content format). 5: Opportunities. .

article thumbnail

The Ultimate Guide to PPC

Hubspot

When people search for your keywords, you know their search intent and can display the most relevant ad to your audience. Each ad within your ad group will target a set of relevant keywords or key terms. You still bid on keywords and your advertisement is displayed next to content that is relevant to those keywords. Maximum Bid.

article thumbnail

Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

This ensures that your ads are only visible to the relevant people at General Mills. In advertising, the addressable refers to the ability to target individual users or devices based on demographic or behavioral data with relevant and personalized ads. What is an Ad Audience? What is Addressable in Advertising?

article thumbnail

A Beginner's Guide to Retargeting Campaigns

Hubspot

Awareness campaigns are useful when you want to re-engage website visitors and tell them about relevant products, features, or announcements. They''re not in your contacts database, and often, there are lower expected clickthrough rates than other types of campaigns. These ads are usually served to pixel-based lists.

article thumbnail

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

15) Clickthrough Rate (CTR). As buyers become more in control of what information they digest (again, not literally), it’s important to deliver content that’s contextually relevant. 24) Cost-per-Lead (CPL). Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. 51) LinkedIn.