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The Ultimate Guide to PPC

Hubspot

This is the score that search engines give to your ad based on your clickthrough rate (CTR) — measured against the average CTR of ads in that position — the relevance of your keywords, the quality of your landing page, and your past performance on the SERP. This value determines the position of an ad on a search engine results page.

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The Big List of Content Marketing Acronyms

Brandpoint

But if you’re struggling with a random acronym and can’t find the answer here, let us know on Instagram , LinkedIn or Twitter and we’ll get it on the list ASAP. CPL: Cost-per-Lead. Calculate how much it costs to secure a new lead by using a simple formula: marketing spend / total new leads = cost-per-lead (CPL).

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A Beginner's Guide to Retargeting Campaigns

Hubspot

The way that works is you upload a list of the email addresses to a retargeting campaign (usually on a social network like Facebook or Twitter), and the platform will identify users on that network who have those addresses and serve retargeting ads just to them. These ads are usually served to pixel-based lists. on the bottom right of the ad.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

15) Clickthrough Rate (CTR). 24) Cost-per-Lead (CPL). Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. Learn more about how to use hashtags on Twitter, Facebook, and Instagram here.). The news feed on Twitter is called Timeline. 16) Closed-Loop Marketing.