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The Ultimate Guide to PPC

Hubspot

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). If you’re wondering where you can find pay-per-click ads, they’re the results you see before and to the right of the organic search results.

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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

Google search ad placements, among others, require a careful bidding strategy. For example, an advertiser could choose to bid a flat rate, bid based on the expected clickthrough rate, or use past performance data. eBook Learn More What is Cost Per Lead Advertising? What is Cost Per Mille Advertising?

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The Big List of Content Marketing Acronyms

Brandpoint

When measuring CPA, you only pay Google for every conversion rather than for every click. CPC: Cost-per-Click. This is the amount spent for every click on your ad content when employing a pay per click advertising campaign. CPL: Cost-per-Lead. CPM: Cost-per-Thousand (impressions).