Clickthrough Cost per Lead WOM 
Hubspot
JUNE 19, 2014
You can decide if a given action is a lead or a sale. CPC: Cost-per-Click (See PPC). CPL: Cost-per-Lead. The amount it costs for your marketing organization to acquire a lead. CTR: Clickthrough Rate. WOM: Word-of-Mouth. CR: Conversion Rate. Learn more here.
Hubspot
MARCH 10, 2016
Regardless of your monthly revenue, if your average customer does not stick around long enough for you to at least break even on your customer acquisition costs, you’re in trouble. 15) Clickthrough Rate (CTR). 24) Cost-per-Lead (CPL). The amount it costs your marketing organization to acquire a lead.
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