Metadata

NOVEMBER 7, 2023

A button with a simple phrase can be the difference between a meaningless impression on your ad and a click that turns into pipeline. From there, they’d retarget audiences across channels and run conversion rate optimization (CRO) tests to see what resonated best. CPO N/A $21,378.29 CPO $7,722.17 $7,546.49

Cost per Lead 52

Cost per Lead Paid Social Agency CPO CPL 52

Metadata

OCTOBER 6, 2021

We looked at every data point we have access to, from spend and impressions to clicks and leads to MQLs—then all the way to opportunities and closed deals. Click through rate (CTR): CTR is an early indicator of the relevance and appeal of your campaign to your target audience. How to look at the data.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Metadata

OCTOBER 6, 2021

We looked at every data point we have access to, from spend and impressions to clicks and leads to MQLs—then all the way to opportunities and closed deals. Click through rate (CTR): CTR is an early indicator of the relevance and appeal of your campaign to your target audience. How to look at the data.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52