B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn
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OCTOBER 6, 2021
We looked at every data point we have access to, from spend and impressions to clicks and leads to MQLs—then all the way to opportunities and closed deals. Click through rate (CTR): CTR is an early indicator of the relevance and appeal of your campaign to your target audience. How to look at the data.
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