Getting More Out of Each Click with "Post-Click Marketing"
WebMarketCentral
DECEMBER 8, 2008
On the interactive marketing side, few marketers will get budget increases enabling them to drive more clicks. The challenge, then, is to maximize marketing productivity-to get more leads out of the same number of clicks. This is the first of two posts that will look at how to improve conversion rates to get more value from each click.
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