Click Fraud, Presentation and SEM

Best of 2008 (So Far) - Search Engine Marketing, Part 2

WebMarketCentral

OCTOBER 13, 2008

How can you use pay-per-click (PPC) advertising intelligence to improve organic SEO? How can "conquesting" be applied as an SEM tactic? Essential metrics in paid-keyword campaigns by DMNews Olivier Silvestre provides guidance on optimizing landing pages, ad copy and keywords through the proper use of actionable SEM metrics.

Search Engine Marketing

Search Engine Marketing Paid Content Search Marketing PPC

Best of 2007: Articles and Blog Posts on SEM

WebMarketCentral

JANUARY 22, 2008

Search engine marketing (SEM) is one of the fastest-growing categories in all of advertising, because it is both measurable and logical: present your ads when people are searching for what you're selling. seems somewhat odd; you should NEVER outsource SEM without ongoing reporting and analysis as part of the service offering.

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B2B Marketing Zone

Best of 2008 (So Far) - Search Engine Marketing, Part 2

Best of 2007: Articles and Blog Posts on SEM

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