Click Fraud, Facebook, Forrester and Traffic

What every marketer needs to know about programmatic advertising

Martech

OCTOBER 19, 2022

One-quarter of retailers are generating more than $100 million in revenue from their media networks, according to Forrester. There are very real problems with it, including data accuracy, collusion by ad sellers and buyers, and click fraud. TrafficGuard ) 38%: Amount of web traffic that is automated/bots. Netacea ).

Advertising Agencies

Advertising Agencies Paid Content Cost Per Thousand Advertisements

Banners Have 99 Problems And A Click Ain’t One

Marketing Insider Group

JULY 21, 2015

But clicks aren’t the only problem that banners face. Click fraud: Websites that fake clicks on banners. Bots: Automated scripts that scour the web and click on advertiser banners. percent of upstream traffic to department store sites. ( Forrester ). The First Banner Ad. MediaPost ).

Banners

Banners Doubleclick Banner Ads Mobile Advertising

B2B Marketing Zone

What every marketer needs to know about programmatic advertising

Banners Have 99 Problems And A Click Ain’t One

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