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Video Measurement Is Broken. Here’s How to Fix It

Contently

APRIL 18, 2017

Although he definitely would’ve been a YouTube star.). Since then, the growth of video platforms like YouTube and social networks like Facebook, Instagram, and Snapchat have turned the issue into a digital free-for-all. For all content besides ads, YouTube counts a view when a video plays for about 30 seconds.

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Video Marketing Youtube Ad Exchange Click Fraud 119
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What every marketer needs to know about programmatic advertising

Martech

OCTOBER 19, 2022

billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. of the digital display ad market, according to eMarketer. There are very real problems with it, including data accuracy, collusion by ad sellers and buyers, and click fraud. In the U.S., 5: Frequency caps.

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