Martech

JUNE 29, 2022

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). Get the daily newsletter digital marketers rely on.

Marketing Attribution 99

Marketing Attribution Paid Content Paid Search Agency Advertising Agencies 99

Martech

OCTOBER 19, 2022

billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? How big is the programmatic advertising market? Table of contents What is programmatic advertising?

Advertising Agencies 111

Advertising Agencies Paid Content Cost Per Thousand Advertisements 111

Contently

APRIL 18, 2017

” Luckily for Holmes, he never worked in marketing. That’s a problem because, as we’re reminded every other week, digital video is not only the future of marketing, but the internet at large. As everyone rides the video boom, marketers have used bigger ad budgets to produce more experimental work. Case closed?

Video Marketing 154

Video Marketing Youtube Ad Exchange Click Fraud 154

Marketing Insider Group

JULY 21, 2015

This has become one of my favorite content marketing quotes and I use it in almost every presentation: Banners have 99 problems and a click ain’t one! But clicks aren’t the only problem that banners face. Click fraud: Websites that fake clicks on banners. eMarketer ). eMarketer ).

Banners 100

Banners Doubleclick Banner Ads Mobile Advertising 100