article thumbnail

Audience Lab is a secret weapon for political advertisers

Biznology

Display and contextual advertising is surprisingly rife with click fraud and even the best sellers of segments are firing for effect when it comes to reaching the demographic audiences they are selling to advertisers. You can dig down, almost real-time, into the hyper-granular.

article thumbnail

Best of 2007: Articles and Blog Posts on SEM

WebMarketCentral

AdReady, Another Low-Cost Display Ad Shop, Opens by Online Media Daily AdReady is a new service that aims to "democratize" search marketing by making it more accessible and affordable for smaller businesses. fade a bit." s AOL and then searches for the brand on Google before making a purchase, only Google gets paid for the sale."

SEM 20