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Biznology

Click Fraud

Display

Audience Lab is a secret weapon for political advertisers

Biznology

FEBRUARY 23, 2016

Display and contextual advertising is surprisingly rife with click fraud and even the best sellers of segments are firing for effect when it comes to reaching the demographic audiences they are selling to advertisers. You can dig down, almost real-time, into the hyper-granular.

Advertising Agencies

Advertising Agencies Advertisements Advertising Click Fraud

Interview with paid search expert Andrew Goodman

Biznology

JANUARY 26, 2011

Second, increased safety in click fraud detection and the machine learning in content and display networks. Advertisers still need third-party tools to prevent surprise "spikes" in non-converting clicks, but the ROI they're seeing continues to be strong because the search engines have taken steps to weed out mischief.

Paid Search Agency

Paid Search Agency Paid Content Mobile Advertising Cost Per Click

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

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Biznology

Audience Lab is a secret weapon for political advertisers

Interview with paid search expert Andrew Goodman

Webinars

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