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What is Negative SEO?

SmartBug Media

Fake Social Media Profiles: Negative reviews published on social can hurt you. Spammers often choose to attack through social media, creating accounts on Facebook or Twitter with a company’s name, and posting low-quality posts to ruin their reputation. Keep an eye on your social media mentions.

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What every marketer needs to know about programmatic advertising

Martech

On average, programmatic CPMs tend to be less expensive than social media advertising and can offer significantly better value than offline advertising. What is a retail media network? There are very real problems with it, including data accuracy, collusion by ad sellers and buyers, and click fraud.

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How to Get Started with Performance Marketing

Outbrain

There are many ways to increase brand awareness, such as social media campaigns, native advertising, content marketing and more. Whether it’s affiliate marketing, native advertising, or social media platforms, look for channels that specialize in your conversion type and where you are most likely to find your target audience.