PPC FAQs: Our Most Commonly Received PPC Questions
EMagine B2B Blog
MARCH 3, 2019
Now you can demonstrate very specific and accurate ROAS (return on ad spend) without the guesswork. PPC stands for pay-per-click marketing, which means that an advertiser pays each time their ad is clicked on. The 2 main drivers of ad rank are your keyword bid (Max CPC) and Quality Score. How does PPC work?
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