Biznology
FEBRUARY 23, 2016
Display and contextual advertising is surprisingly rife with click fraud and even the best sellers of segments are firing for effect when it comes to reaching the demographic audiences they are selling to advertisers.
Biznology
DECEMBER 22, 2015
Before that, we did it all by hand, which is pretty crazy since most websites currently running even the smallest company brand is database-backed! The cobbler’s company has no shoes, if you will. Happy holidays, readers! 1) Adaptive Websites. Even the freebie open source MySQL is actually capable of amazing things.
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Convince & Convert
JANUARY 3, 2014
In its place, the good folks at both McKinsey & Company, Forrester Research, and Scott Brinker at ChiefMarkeTec have proposed maps of the customer journey that reflect the actual complexity of buying behavior. Click fraud is a beat down, but bots and malware are a reality. The funnel was awesome that way.
Martech
JUNE 29, 2022
It’s impossible to talk about digital advertising (the machine that drives performance marketing) without addressing the $68 billion dollar elephant in the room— ad fraud. Globally, digital ad fraud will cost companies nearly $70 billion this year, with $23 billion lost by U.S. companies alone.
Single Grain
NOVEMBER 3, 2020
For most SaaS companies, the reasons to start content marketing are beyond compelling. SaaS companies that use content marketing see 30% higher growth rates and 5-10% higher retention rates. The customer acquisition cost (CAC) of SaaS companies from content marketing is about 15% lower than that of paid ads.
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