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12 Marketing Metrics Your Boss Probably Doesn't Need to Hear About

Hubspot

When I first got started blogging, I would get really hyped up when people shared my posts on social media. How page views translate into calls-to-action clickthroughs and form completions, which shows the conversion of those all-important website visitors into contacts. 5) Social Media Shares. And then, something happened.

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Three Ways Advertisers Can Avoid Click Fraud

readwrite

They offered a short list of pointers to avoiding click fraud. Advertisers are missing the bigger picture if they focus only on clickthrough rates, said Anthony Iacovone, CEO and founder of AdTheorent, a mobile ad network that prices ad placements through real-time bidding. What is the ROI on my media spend?

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Banners Have 99 Problems And A Click Ain’t One

Marketing Insider Group

But clicks aren’t the only problem that banners face. Click fraud: Websites that fake clicks on banners. Bots: Automated scripts that scour the web and click on advertiser banners. The average click through rate of display ads is 0.1%. ( DoubleClick ) . Solve Media ). Solve Media ).

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