How Social Media, Content Transform Marketing from Expense to Investment
Webbiquity
JUNE 25, 2012
online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. While some aspects of inbound marketing (SEM, email marketing, webinars) clearly remain in the expense column, three of its key components clearly should be classified as investments, as long-term appreciating assets.
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