B2C Marketers are Feeling Greater Pressure When It Comes to Customer Acquisition
Porch Group Media
JULY 29, 2019
According to the research, 23% of respondents cited differentiating from competitors as the biggest challenge. 61% of respondents say they regularly use universal price discounting as a customer acquisition tool. A lack of differentiation (54%). Email delivers the highest in terms of ROI for marketers. Forrester).
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