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B2C Marketers are Feeling Greater Pressure When It Comes to Customer Acquisition

Porch Group Media

According to the research, 23% of respondents cited differentiating from competitors as the biggest challenge. 61% of respondents say they regularly use universal price discounting as a customer acquisition tool. A lack of differentiation (54%). Email delivers the highest in terms of ROI for marketers. Forrester).

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Disruptive Ideas for a Disruptive Year: Winning in 2023 with Innovation & A/B Testing

Convert

The “ Need ”, in today’s story arc, is that the changing macro conditions that don’t have much to do with “technology” and a whole lot to do with what’s transpired over the last 3 years WILL disrupt (as in disturb). And not just technological innovation, but innovation in terms of growth motions and levers too.

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Demand-Gen Report Interview on Need for New Sales Enablement Tools

The ROI Guy

Before sales is even invited to the table, the typical buyer has already used the Internet and social media to research and prioritize opportunities, investigate potential solutions, reviewed relevant case studies, quantify potential benefits, investigate prices and analyze competitive offerings.