chiefmartech

DECEMBER 7, 2020

For certain marketing tasks, such as optimizing multivariate testing of content or optimizing ad spend, machine learning powered software can do a much better job than a human marketer at analyzing all the data in its model to determine the optimal decision. MODEL MAKERS & MODEL BREAKERS. AI-AUGMENTED STRATEGY.

Marketing Automation Services 84

Marketing Automation Services Marketing Management Trends Multivariate analysis 84

Convert

JUNE 2, 2022

Convert provides some great tools for both pre- and post-segmentation, so you can optimize your prices, better understand your audience, receive a greater ROI, identify even the most subtle issues that may be causing problems for your site, and draw more informed conclusions overall. Better Price Optimization. Greater Value Creation.

Segmentation 52

Segmentation Tips Sample Multivariate analysis 52

Convert

OCTOBER 27, 2021

Or maybe you have a budget for ads, but you’re struggling with paid traffic as the competition for ad space rises and you’re finding it harder and harder to compete? They created an ad trivializing the Black Lives Matter movement and had to pull the ad off the air in 48 hours…. Heck, before even creating the ad!).

Paid Content 52

Paid Content Paid Search Agency Budget Programs Work Management 52