Don’t Fear a Cookieless World, Instead Shore Up Your First-Party Data to Optimize Your Funnel
FunnelEnvy
MARCH 2, 2021
This plan includes improving how cookies are classified, clearing up the details behind each person’s cookie settings, and plans to aggressively block fingerprinting. There’s another type of cookie though that’s not going anywhere — the first-party cookie, which allows marketers to collect first-party data.
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