Remove Classified Ads Remove Event Marketing Remove Linkedin Remove PR
article thumbnail

8 Steps To A More Effective B2B Content Marketing Program

KoMarketing Associates

According to The Content Marketing Institute , at least 86% of B2B marketers are now engaged in content marketing as well. The bottom line: The belief that content marketing will solve challenges with online marketing performance is also held by 9 out of 10 of your competitors as well. But guess what?

article thumbnail

How to Calculate Social Marketing ROI

Paul Gillin

In the aggregate, the company may be able to justify its practices in the form of higher customer satisfaction and repeat sales, but we doubt the support manager who charters the midnight express is required to justify the added expense in advance. These metrics can also be used to estimate the value of retweets by certain popular members.

ROI 50
article thumbnail

How Social Media and Influencers Have Radically Changed B2B Marketing

Webbiquity

Social Media Marketing Becomes a Thing. LinkedIn was launched in 2003 and had reached one million users by August 2004. News sites abound online, while classified ads have been replaced by Craigslist, eBay, Nextdoor, and Facebook Marketplace. Virtual event platforms evolved beyond webinars.