Sample Ratio Mismatch (SRM): A Complete Guide with Solutions to Customer Cases
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APRIL 6, 2022
In statistical terms, the Chi-square goodness of fit test compares the observed number of samples against the expected ones. In this case, the excluded users most probably use an old IE browser, which was the cause of the SRM; a bot was not properly classified due to some changes in the Variation, causing the ratio mismatch.
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