The Ultimate Guide to Marketing Campaigns
Hubspot
NOVEMBER 6, 2018
To classify as “SMART”, a goal must be Specific, Measurable, Attainable, Relevant, and Timely. If your campaign involves multiple marketing efforts (such as social media, direct mail, and radio ads), it’s wise to define how you’ll measure your campaign on each medium. Display Ads/Paid Media Metrics. Click-through rate.
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