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Advertising on Mobile for B2C Companies

LeadSquared

JULY 24, 2013

Finally in 1993, it dawned upon marketers, why not reach potential targets through mobile ads? These ads appear in web pages, content websites, while viewing an app, video/audio or even while playing games. This way, advertising on mobile has an added advantage over other forms of digital ads. What is Mobile Advertising?

Mobile Advertising 52
Mobile Advertising Paid Search Agency Advertising Agencies Advertisements 52
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CPA – The Holy Grail of Online Advertising?

readwrite

AUGUST 13, 2006

online advertising is best for them – CPA, CPC, or CPM? data) / 1000 x CPM = Pricing benchmark. However, the recent issues of click fraud , click attack , ad tracking. publishers receive are dependant on good conversion rates from the ads. So a substantial user base is important – even ad networks.

Cost per Acquisition 40
Cost per Acquisition CPA Cost Per Thousand Cost Per Click 40
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