CPA – The Holy Grail of Online Advertising?
readwrite
AUGUST 13, 2006
online advertising is best for them – CPA, CPC, or CPM? data) / 1000 x CPM = Pricing benchmark. However, the recent issues of click fraud , click attack , ad tracking. wonder whether or not the CPC (Cost-Per-Click) advertising model that Google, Yahoo, MSN. sales made from the ads.
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