Brand Safety and Contextual Advertising: 4 Key Considerations
Digilant
AUGUST 16, 2022
It’s the placement of your advertisement next to material that correlates to your product or service, therefore, increasing the likelihood to be seen by the audience you’re trying to attract. For instance, if you’re selling to new parents, you would want your ad to be placed next to an article written for first-time moms and dads.
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