Vision6

JANUARY 10, 2024

Avoid adding multiple topics to one email and ensure readers know exactly what to do. Below is an example of classifying stakeholders based on interest and influence. Source: SME Strategy 6) Make communication two-way Encourage feedback and seek opinions from stakeholders.

Effectiveness 52

Effectiveness Research Tips Lead Ranking 52

Content Standard

AUGUST 9, 2023

Generative AI is all the buzz, but what is it, and how can marketers harness its potential to create and scale relevant, personalized, and data-driven content experiences? But generative AI isn’t a magic button you can press to put your content strategy on autopilot. Will generative AI replace my human content creators?

Marketing AI 89

Marketing AI Lead Ranking Generation Brand Identity 89

The ROI Guy

OCTOBER 5, 2011

Buyers are in control, with almost 70% indicating they don’t think sales is adding enough value-add to their engagements (Forrester 2011). This does not mean necessarily the Death of a Salesman, but unless value can be added / delivered …. We are at a turning point – literally the end of sales as we know it….

Budget Programs 40

Budget Programs Demand Tools Terms and Conditions 40