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CPA – The Holy Grail of Online Advertising?

readwrite

However, the recent issues of click fraud , click attack , ad tracking. wonder whether or not the CPC (Cost-Per-Click) advertising model that Google, Yahoo, MSN. Click fraud and other critically contentious issues. publishers receive are dependant on good conversion rates from the ads.

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Adometry Combines Attribution with Optimization

Customer Experience Matrix

From humble beginnings in click fraud prevention, they have grown in recent years to be one of the leaders in algorithmic response attribution. Their latest expansion moves them beyond digital channels to offline media including direct mail, television, and print.