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What Is The Right Structure For Your B2B Marketing Team?

Zoominfo

These days, the marketing team is able to operate at a much broader capacity, and to do so, we’ve hired more subject matter expertise (SME) within specific focus areas. For instance, whereas our marketing team used to split duties for public relations and analyst relations, now we have a (growing) function dedicated to each initiative.

article thumbnail

What Is The Right Structure For Your B2B Marketing Team?

Zoominfo

These days, the marketing team is able to operate at a much broader capacity, and to do so, we’ve hired more subject matter expertise (SME) within specific focus areas. For instance, whereas our marketing team used to split duties for public relations and analyst relations, now we have a (growing) function dedicated to each initiative.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

link] Cheryl Rochford 7 Reasons Not to Put All Your Eggs in the Twitter Basket [link] #smb #sme #smallbiz #entrepreneur #socialmedia #twitter [link] Ryan Turner 7 Reasons Not to Put All Your Eggs in the Twitter Basket (Convince & Convert) [link] [link] Patrick Knauer RT @jaybaer: Great read on Twitter's challenges in the SM space.