Class, PointClear and ROMI - B2B Marketing Zone

What Should the Sales Close Rate Be?

ViewPoint

MAY 23, 2017

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads while average companies close 20%. Because a few years ago the sales group asked us (PointClear) to validate those so-called leads and it turned out that only 1.8% Why don’t they follow-up?

Sales Qualified Leads

Sales Qualified Leads Lead Ranking Top of Funnel Work Management

What Percent of Leads Should Sales Close?

ViewPoint

AUGUST 2, 2017

Close Rate Required for 10x ROMI*. ROMI = Return on marketing investment. Analysts attempt to provide formulas for companies to follow regarding close rates for average companies (20%) vs. close rates for best-in-class companies (around 30%). Break-Even Close Rate (1 / (Margin per Deal / Cost per Lead)).

Sales Qualified Leads

Sales Qualified Leads Lead Ranking Lead Scoring ROMI

B2B Marketing Zone

What Should the Sales Close Rate Be?

What Percent of Leads Should Sales Close?

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