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Day Software Acquisition Adds Some Marketing Features to Adobe, But Gaps Remain

Customer Experience Matrix

Summary: Adobe added Web content management, digital asset management and social media features to its arsenal when it purchased Day Software last month. But it still lacks key pieces of a complete marketing solution. But the significance to marketers may be greater than they think. publishing.

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7 enterprise level providers of AI-enabled marketing solutions

ClickZ

30-second summary: We provide seven examples of enterprise-level providers of AI-enabled marketing solutions as well as case studies for each. Each of these companies are leaders in their respective category, with B2B and B2C organizations each benefiting from their AI-enabled solutions. Category: Digital ad management.

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SDL Tridion Sites Emerges The #1 Web Content Management Platform

Valasys

In the latest industry rankings published by independent analyst firm Ars Logica on the 10 th of December 2019, SDL maintained a position as a market leader in the latest industry rankings. Competing with the top 19 web content management platforms SDL Tridion Sites ranks as a market leader based on Technical & Business performance.

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Top 10 Content Management System (CMS) Software for 2021

Valasys

Selecting the right Content Management System (CMS) can be bamboozling for marketers. Nonetheless, it is an absolute imperative for marketers to create digital content or website content – allowing content creators & programmers to design & redesign web templates, articles & possesses an even publishing workflow.

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Top 10 Content Management System (CMS) Software for 2020

Valasys

Selecting the right Content Management System (CMS) can be bamboozling for marketers. Nonetheless, it is an absolute imperative for marketers to create digital content or website content – allowing content creators & programmers to design & redesign web templates, articles & possesses an even publishing workflow.

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Content marketing for enterprises: Q&A with Percolate CEO Randy Wootton and VP of Marketing Greg Roth

ClickZ

Percolate’s content marketing platform is used by enterprise companies including Microsoft, Bosch, United Airlines, and BP. Percolate’s technology falls somewhere between a “content marketing platform” and a “marketing resource management tool.” What makes Percolate unique and what is next for the company?

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Rachel Edwards: Spotlight on the expert

Martech

Rachel Edwards is an experienced digital asset manager currently serving as enterprise DAM manager for W. Rachel is a valued contributor to MarTech , where she offers her expertise on such matters as digital asset management (DAM) implementation and DAM governance. Gore & Associates.