Martech

JULY 6, 2022

We also owe a debt of gratitude to many martech vendors, who not only build the platforms on which we work, but who also produce a plethora of marketing education including classes, workshops, and certifications. Many vendors will proclaim having “world-class support” or “white glove service.”

Marketing Automation Services 102

Marketing Automation Services Enterprise Management Work Management Marketing Management 102

The Point

APRIL 30, 2012

Or if customers want to receive critical product updates, but not information on training classes. In sum, subscription management is an effective way to reduce unsubscribes, increase response rates (by allowing subscribers to choose the emails that most interest them), and improve data hygiene.

Marketing Management 100

Marketing Management Marketing Automation Services Data Hygiene Ideal Customer Profiles 100

LeadSloth

JANUARY 12, 2010

I have asked many of the vendors, consultants and thought leaders to give their opinion. Marketing automation solutions can facilitate remarketing to inactive leads, or so-called lead recycling, which helps drive value from a marketer’s most valuable asset, his or her lead database. predictions.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100