Martech
JULY 6, 2022
The mistake lies in believing that vendor support will serve as a consultant or strategic advisor to help achieve your martech goals. “Technology isn’t a substitute for strategy or data hygiene,” said Amy Goldfine, founder of MarketingOpsAdvice.com. Get the daily newsletter digital marketers rely on.
The Point
DECEMBER 15, 2020
Maybe prospects are just tired of the same emails and messages over and over again, but might respond to a creative spark.
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The Point
APRIL 30, 2012
In sum, subscription management is an effective way to reduce unsubscribes, increase response rates (by allowing subscribers to choose the emails that most interest them), and improve data hygiene. Maybe the people who unsubscribe from your emails aren’t really saying “I don’t want to hear from you again.”
Adobe Experience Cloud Blog
NOVEMBER 17, 2016
Perhaps more importantly, as the industry matures, leading-edge marketing automation practitioners now have many years, or even a full decade, of experience under their belt. Dan Radu, Principal MarTech Consultant at Macromator, describes the importance of setting up a range of tags to allow you to categorize your programs.
LeadSloth
JANUARY 12, 2010
I have asked many of the vendors, consultants and thought leaders to give their opinion. Marketing automation solutions can facilitate remarketing to inactive leads, or so-called lead recycling, which helps drive value from a marketer’s most valuable asset, his or her lead database. predictions.
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