The new Demand Waterfall from SiriusDecisions; An Introduction
NuSpark Consulting
MAY 24, 2012
It was very well received at the annual conference this week. Where before it took a narrow approach to the funnel, the new approach showcases how inbound marketing, marketing automation and telemarketing intertwine with regard to demand generation. Outbound includes advertising, trade shows, direct mail, and PR.
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