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The 22 Best Virtual Event Platforms

Webbiquity

As virtual meetings have become the norm, innovative software developers are pushing the technology forward in some amazing ways. All types of events, including trade shows and industry conferences, can now be produced and attended remotely. Host virtual conferences, trade shows, job fairs, and more. Pricing: contact vendor.

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ExactTarget Acquires Pardot: Great Exit for Pardot, Questionable Future for ExactTarget

Customer Experience Matrix

ExactTarget announced its acquisition today of mid-tier marketing automation vendor Pardot , for just under $100 million ($95.5 But Pardot was also the only major marketing automation competitor without serious outside funding. Even so, it will probably be some time before an enterprise-ready version of Pardot is available.

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B2B Marketing Guide

OutboundView

Why Did We Write This B2B Marketing Guide? This B2B marketing guide was written to provide a high-level overview of the key components included in a B2B Predictable Pipeline Strategy. Who is This B2B Marketing Guide For? Every single company struggles with deciding how to allocate sales and marketing resources.

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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Great content this month via the B2B Marketing Zone. To succeed in social media, set aside your marketing plan , October 31, 2010 Forget your marketing PLAN? October 17, 2010 One possible answer: The Enterprise. Not the Star Trek kind of Enterprise (although that would be pretty cool). Enterprise 2.0.

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Sales Pipeline Radio, Episode 99: Q&A with Alex Terry

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. From idea to revenue generation, to profitability to exit… he is able to manage all aspects of consumer or enterprise service or product business.

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B2B Category Creators Episode 7 Transcript

Metadata

Previously I also ran marketing for Hootsuite and Yammer, so three different times kind of creating categories in very different stages. ” My name’s Joe Chernov, I lead the marketing team at Pendo. And of course there was email and social in the enterprise was just starting to emerge. Joe Chernov: Sure.

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B2B Category Creators Episode 5 Transcript

Metadata

I’m VP of marketing at metadata.io, guest hosting for our CEO, Gil Allouche. I’ve got two really marketing powerhouses on the program today, one, I actually have the opportunity to work with. I really, really love what you guys are doing at Gong from a marketing perspective. I was the first marketer at Gong.