How Boutique Hotels Create Unique Content that Inspires Loyalty
Content Standard
OCTOBER 22, 2015
Although they might not admit it, boutiques are keenly aware of their target audience— classified as bohemian-bourgeoisie (bobos), creative-culturals, expansive midlifers, latte and laptop lovers. “Development has often led to [boutiques] adding value not just to the building but also the neighborhood it is situated in.”
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