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How to Develop a Successful Go-to-Market Strategy

Zoominfo

At ZoomInfo, we think of go-to-market as encompassing the entire revenue-generating lifecycle: a cohesive motion that targets ideal customers through aligned sales and marketing strategies, built with high-quality data, seamless outreach and engagement, and scalable automation and orchestration.

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How To Improve Your Inbound Lead Qualification

Zoominfo

“The perfect qualified lead is someone who fills out a form with a great decision-making title, who understands the pain points that their company is experiencing, and is doing some kind of outreach that we could help them with.” – Morgan Schuler, inbound sales development manager at ZoomInfo.

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How To Improve Your Inbound Lead Qualification

Zoominfo

Features like ZoomInfo Enrich ensure your data is accurate and they provide advanced data points such as installed technologies, company attributes, direct dials , company location, and org charts. What makes one lead qualified won’t necessarily be the same for another.

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How to Create an Ideal Customer Profile (ICP)

Zoominfo

An ICP can inform your entire sales and marketing strategy, from content creation to advertising to sales outreach, by answering these questions: What type of messaging resonates with your best customers? ZoomInfo MarketingOS Finally, ABM with data you can trust. ZoomInfo MarketingOS Finally, ABM with data you can trust.

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40 Marketing KPIs Your Team Needs to Track

Zoominfo

Lead Outreach & Conversion. KPIs in this category involve sales the most but still greatly involve marketing teams: SQL to Quote Ratio Sales Team Response Time Funnel Conversion Rates Target Accounts Converted to Customers Quoted to Closed Customer Ratio Total Conversion Rate. Digital Channels and Content.

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What is the True Cost of Bad Data for Your Business?

Zoominfo

Many aspects of the sales and marketing process can be automated to optimize demand generation outreach. Increased email churn Email churn is caused by customer attrition. Churn rate refers to the percentage of email subscribers who leave your list over a period of time.

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Marketer of The Month Podcast- EPISODE 101: Navigating Fast Growth and Established Markets – Acquisitions, Retention, and Diversification in the Age of AI

Outgrow

He was like the seventh hire or something at HubSpot, and he said in the early days of HubSpot, HubSpot’s churn rate was 10% per month. We were using outreach way back in the day early days when Manny was just a founder and was doing a demo. That’s when we bought outreach from the founder himself.