Everything You Think You Know About Leads Is Wrong
Terminus
APRIL 22, 2021
But according to Forrester, less than 1 percent of leads turn into sales. Now, in 2021—with a little (jk, HUGE) shove from a global pandemic—more organizations are shifting toward an ABM program and we’re seeing marketing and sales departments work closer together. Need some stats to back up that shift? That’s cool.
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